Communication and Employer Branding: How Employers and Applicants Switched Roles in the Internet Era

Last September, I had a thought-provoking meeting with a representative of what I call a "social recruiting company". I use this expression because this company—which I will refer to as SRC for convenience—exploits a social media-like communication approach to implement an innovative and ingenious business model. By the way, it was clear from the start … Continue reading Communication and Employer Branding: How Employers and Applicants Switched Roles in the Internet Era